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Privacy Policy

In force from 11 September 2026 · Version 2026-09-11

1. Who we are

DUDA is a matchmaking app that suggests compatible people and helps you decide who to meet.

Representative

We value your privacy and your rights as a data subject and have therefore appointed Prighter Group with its local partners as our privacy representative and your point of contact for the following regions:

Prighter gives you an easy way to exercise your privacy-related rights (e.g. requests to access or erase personal data). If you want to contact us via our representative, Prighter or make use of your data subject rights, please visit the following website: https://app.prighter.com/portal/15543778637

UK-GDPR Certification: Art 27 representation by Prighter
powered by Prighter

We have not appointed a Data Protection Officer. Our founder currently handles privacy matters. For any question about your data, use the privacy contact above.

DUDA is for adults. You must be 18 or over to use it, and we ask you to confirm this when you sign up.

2. The short version

3. What we collect and why

Your account

We collect:

Why: to create and secure your account and to detect fraud. Basis: our contract with you; our legitimate interest in preventing fraud and account takeover.

Your profile

Name, display name, date of birth, gender, who you are looking for, city and region, bio, occupation, education and employer if you add them, languages, height, interests, photos, your nationality and home or travel cities if you add them, your dealbreakers, and your favourite places and activities. Why: to build the profile others see and to find compatible matches. Basis: our contract with you.

Your questionnaire answers

Your answers and the personality profile we derive from them. Why: this is the core of how matching works. Basis: our contract with you, plus explicit consent for questions touching sensitive topics (see section 4).

How you use the app

Who you connect with, save, block or report; your messages; compatibility checks; invites you send or claim; and anything you type into the optional profile chat. Why: to run the features and keep people safe. Basis: our contract with you; our legitimate interest in safety.

Notifications

If you allow notifications, we store your device’s push token and send notifications through Apple (iOS) or Google (Android). Message notifications show the sender’s name and the start of the message. Turn this off in Settings or in your phone’s settings. Basis: our contract with you.

Location, when you use Nearby or the map

When you use Nearby or the map, we store your device’s position rounded to about 110 metres, and the venue or neighbourhood you are at. Other people never see the stored position; they see a blurred one. A Nearby session ends after at most two hours.

If you post a plan with your photo switched on, people who can see your plan see your photo, your first name, the activity, a rough time and the neighbourhood, but never the venue. This lasts until you switch the photo off.

Basis: providing the Nearby feature you switched on (our contract with you). Showing your photo on a plan relies on your consent, which you can withdraw for each plan.

Connected apps

If you connect Spotify, Strava, Pinterest, Google Calendar or Instagram, we receive the signals you authorise. Examples are music genres, activity types, board titles, or the rhythm of your calendar. We use them to adjust your lifestyle compatibility; they never exclude anyone. If you connect YouTube, we receive the channels you subscribe to and the videos you have liked; we do not turn them into interests or use them in matching. Basis: your consent, and explicit consent where an app reveals health data.

YouTube and Google Calendar

DUDA uses YouTube API Services. If you connect YouTube, you also agree to the YouTube Terms of Service. Google’s own use of your data is covered by the Google Privacy Policy.

DUDA’s use and transfer of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

Contacts, if you use contact discovery

The app turns each phone number into a hash (a scrambled code) before sending it. We protect those codes with a secret key held on our servers, and compare them only against people who chose to be findable. We never store your contact list.

Hashes of phone numbers can in principle be reversed by guessing, which is why the key and the comparison stay on our servers.

Basis: your consent, for your own use of the feature. For your contacts’ numbers, which we use only for that comparison, our legitimate interest.

Identity verification, if you choose to verify

Verification is optional. It is needed to send or accept a Move in Nearby. The scan runs in our own Amazon Web Services account in Ireland: a short live video confirms that a real person is present, and a still frame is compared with your main profile photo.

We keep only the result, never the images or any biometric template. We tell you the result in a notification, and the notification never says why a check did not pass. Basis: your explicit consent, given before the scan starts.

What you have to give us. To create an account you need an email address, a password and your name, and you must confirm you are 18 or over. Without these there is no account.

To be shown to other people you also need a display name, your date of birth, your gender, who you are interested in, an age range, your location (a city, or your device’s position), a handle, and at least one photo. Without these your profile is not complete and is not shown.

Everything else in your profile is optional. Verification is optional too, except for sending or accepting Moves in Nearby. None of this is required by law; it is what the service needs to work.

Information we get from others

If you join our waitlist

On this website you can join our waitlist. We collect your email address or phone number, your city and your age. If you choose to add them, we also collect your gender identity and who you are looking for, with your explicit consent for those two.

We use this to tell you when DUDA launches near you. We keep the contact details for 18 months, then delete them. Basis: your consent.

Support, security and operations

Support tickets, bug reports you choose to send (with your email and device details), audit logs of security-relevant actions, system logs, and backups. Basis: our contract with you; our legitimate interest in security, investigating problems and keeping the service running.

4. Sensitive data

Some information is special-category data under Article 9 GDPR and gets stricter treatment:

WhatWhere it comes from
Sexual orientationwho you say you are looking for, and your relationship-structure preference
Sex lifesome questionnaire answers, and the optional profile chat
Health informationfitness and health apps you connect (Strava)
Political opinions, religious or philosophical beliefssome questionnaire answers
Racial or ethnic originyour own ethnicity if you add it (shown only to you), and the ethnicities you want to see
Biometric datathe face scan, if you verify your identity

We ask for your explicit consent before we use these, separately from signing up. There are two exceptions. Reports that mention sensitive matters are processed to keep people safe. And anything you choose to write in a bio, a message or a support ticket is processed as you wrote it. For identity verification, consent must exist before the scan; our systems refuse to start a verification without it.

If you set an ethnicity preference, people whose stated ethnicity is outside it are not shown to you. Your own stated ethnicity is used the same way when other people set a preference.

You can withdraw any of these consents at any time in Settings → Privacy & data. Withdrawal stops future use and removes that data from matching; it does not undo processing that already lawfully happened. Withdrawing consent about who you are looking for means we can no longer match you with anyone.

5. Automated decisions

Matching: automated, but it does not decide for you

We rank and suggest people automatically. You choose who to connect with. The system surfaces candidates; it does not accept, reject or match on your behalf.

How it works:

Identity verification: a solely automated decision you can contest

If you verify your identity, the outcome is decided entirely automatically, with no human involved. A refusal means you cannot send or accept Moves in Nearby.

You have the right to a human review. If the check refuses you, you can ask a person to look at it again from within the app; a member of our team can review the decision and verify you manually. You can also tell us why you think the decision was wrong. This right does not depend on anything else about your account.

Safety suspensions

If three different people report your account within seven days, it is hidden from other people automatically, before any person has looked at the reports. You can still use the app (read, not send) while a person reviews the reports, within 72 hours. You can ask for that review through Support and tell us your side.

6. Who we share it with

We do not sell your data. We share it only with the providers below, for the purposes listed:

WhoWhat for
Amazon Web Serviceshosting, databases, file storage, and the identity check itself, which runs inside our own AWS account
Cloudflareserving and protecting our sites, including the identity-check page
OpenAI (US)turning your profile and answers into a compatibility representation; writing match explanations and conversation starters from both people’s profiles; running the optional profile chat, including what you type in it
Resendaccount emails (verification, password reset, export links)
Google (Firebase) and Applepush notifications; phone verification; sign-in if you use it
Google Firebase Crashlyticscrash reports from the app, linked to your account ID
MetaFacebook sign-in, if you use it
Mapboxmaps and place search. The app sends your approximate position and what you search for
KLIPYGIF search and display. Your device contacts KLIPY directly, so KLIPY sees its IP address
Apps you connectexchanging the data you authorise
Notionbug reports you choose to send, including your email and device details
Telegramalerting our support staff that a ticket exists. The alert carries a short subject line and category, never your message
Prighterour representative, if you contact us through them

Other users see only what your profile and privacy settings expose. We also share information where the law requires it, or where it is necessary to investigate abuse or protect someone’s safety.

7. Where your data goes

Our servers are in the European Union: Frankfurt, and Ireland for the identity check. Some providers are outside the EU/EEA, including OpenAI, Mapbox, KLIPY, Google and Meta. Where that happens we rely on the safeguards the law allows, such as Standard Contractual Clauses (and the UK’s equivalent) or an adequacy decision. We are completing a per-provider list; ask us and we will tell you which safeguard applies to any provider.

DUDA itself is established in Georgia, outside the EU/EEA, and your data is stored on servers in the European Union. Because we are outside the EU but offer this service to people inside it, the GDPR applies to us directly, and we have appointed a representative in the EU and the UK (see section 1).

Whether our own staff accessing data from Georgia also counts as a “transfer” that needs a separate safeguard is a question we are still settling. We will say so here plainly once it is answered. We would rather tell you what is unresolved than imply a certainty we do not have.

8. How long we keep it

WhatHow long
Your account and profilewhile your account exists
Messageswhile your account exists, except threads with someone you unmatched or blocked, which are archived immediately and deleted after 365 days
Match suggestions30 days
Match records180 days for finished ones; ongoing connections kept while they last
Security audit logs7 years
Routine audit logs, notifications90 days
Networks you sign in from180 days after you last used them
Data from YouTube and Google Calendaruntil you disconnect the app or delete your account; disconnecting deletes it immediately; YouTube data we cannot refresh for 30 days is deleted
A deleted accountdeleted immediately; anything left is purged within a day. Encrypted backups and system logs roll over within 30 days
Data-export filesdeleted 7 days after we create them; the download link itself lasts 24 hours
Nearby history90 days
Onboarding and profile-chat transcripts12 months after you last used them
Finished invites30 days after they end
Reports about abusekept for safety investigations
Waitlist sign-ups18 months, then the contact details are deleted

9. Your rights

We answer requests within one month.

Your right to object. Where we rely on our legitimate interests (section 3), you can object at any time on grounds relating to your situation. We will stop unless we have compelling legitimate grounds that override your interests, rights and freedoms, or we need the data to establish, exercise or defend legal claims. Email privacy@dudamatchmaker.com with “Objection” in the subject.

Being suspended does not take these rights away. If we suspend your account for breaking our rules, you can still export your data, delete your account, withdraw consent, contact support, and contest an automated verification decision.

10. Security

Our safeguards are:

No system is perfectly secure, and we do not claim otherwise.

11. Children

DUDA is for adults only (18 or over). We do not knowingly collect data from anyone under 18. If you believe a minor is using DUDA, contact us and we will remove the account.

12. Changes

If we change this policy materially, we will tell you at least 30 days before the change takes effect, in the app and by email to the address on your account. Corrections, and changes required by law, may take effect sooner; we will still tell you. We keep every published version of this policy at this address, with its date. When you sign up we record which version you were shown.